Edgar, Dunn & Co. recently developed a whitepaper in cooperation with Sybase 365 entitled ‘Realizing the Full Potential of Mobile Commerce’. According to EDC, "stakeholders in the mobile commerce ecosystem will need to collaborate in order to bring flexibility to the consumer – the cornerstone needed for the success of mobile commerce. This will ultimately require orchestration to bring the stakeholders together and also manage the complexity of the mobile commerce ecosystem." Click on related links below to download the full study.
mCommerce
Adoption in emerging markets largely will fuel the growth of mobile payments, which could reach US$250 billion in sales volume by 2012, according to consulting firm Arthur D. Little Inc. In 2012, emerging markets will account for 65% of mobile-payment transaction volume, while developed markets will represent 35%, estimates the firm. Click on related links below to view full article.
